
What Does Direction with Purpose Mean in Business?
What does ‘direction with magnitude and purpose’ mean in business? Learn why strategic guidance is about trajectory—aligning innovation, goals, and competitive positioning.
Home » Food for thought

What does ‘direction with magnitude and purpose’ mean in business? Learn why strategic guidance is about trajectory—aligning innovation, goals, and competitive positioning.

Remilk’s launch of The New Milk marks a milestone for animal-free dairy — and for IP strategy in food-tech.
How does intellectual property turn revolutionary science into a protected, scalable business?

Is your IP portfolio strategically positioned? Learn why owning patents and trademarks isn’t enough—discover how to coordinate IP assets for competitive advantage.

How should food-tech startups protect fermentation innovations? Balancing patents and trade secrets across the ingredient development chain.

Should startups benchmark competitors’ IP strategies? Why copying patent filings can backfire and how to build an independent IP strategy.

Competitor samples can hide IP risks like trade secret exposure or patent contamination. Learn how startups can protect their innovations.

Should IP discussions happen in group channels or private messages? Learn how communication design shapes startup IP strategy and team alignment.

DIY IP management can cost startups millions. Learn the hidden costs of weak patent filings, missed opportunities, and how to protect your investment.

Should startups sell prototype samples? Trade-offs between revenue, validation, and IP protection in early-stage commercialization decisions.

Patent dispute between Onego Bio, VTT, and The Every Company over ovalbumin production. Analysis of US litigation and European opposition filings.

Why IP protection fails to create value for many companies? Understanding the difference between exclusivity and revenue generation from patents.

How a $250 mistake could cost billions: What startups and pharma giants can learn from Novo Nordisk’s Canadian patent lapse

When building new technologies, two questions always surface: “What’s our TRL stage?” and “Do we need to file a patent application?”

How long does the patent process take from application to grant? Learn the 5-stage journey, timeline expectations, and what each phase involves.

Learn how Leprino Foods achieved 85% pizza cheese market share through strategic intellectual property protection, transforming a commodity business into market dominance.

When should you file a first patent application? Learn key timing factors, avoid costly filing mistakes, and make strategic IP decisions that protect your innovation effectively.

Most startups measure IP strength by patent count. But what actually makes an IP portfolio strong enough to survive legal challenges?

Reasoning and considerations when obtaining and granting a license to microorganisms, especially when your company is working in a B2B model.
Noah IP is the leading intellectual property firm for Agri-tech, Food-tech, and alternative proteins companies.
Site management & SEO by Lior Shapira